Bicycling through History
















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For Immediate Release

Washington, DC. . December 12, 2002

Bicycling Through History gets press coverage.

"Wow," says DVD producer Robert Weber, "we finally made it in the press."

Bicycling Through History was mentioned in an article in the Detroit News yesterday. The link to the web archive page is show below:

An excerpt from the article follows:

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Get in the groove
By Maureen McDonald / Special to The Detroit News

Veteran fitness enthusiasts say workouts work better with music, pictures and motion. With headphones, a VHS or DVD player or even a Sony Play Station you can have fun, learn something and improve cardiovascular performance all at once. Here are some of the options

* Ride Paul Revere's legendary trail: Instead of walking or riding horseback like travelers in the 1700s, join a pair of cyclists on bike trails that provide some of the same scenery and landmarks found by early settlers and patriots. At, you can find five DVD disks that explore all 13 original American colonies. $16.95 through

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There is more to the article.

"Thank you, Maureen, for including our DVDs in your story. The result was an immediate increase in sales. Thanks to the web link shown in the Detroit News, customers have been ordering through like crazy," says Robert Weber, spokesman for the cycling DVD series.

Now there appears to be a new approach developing for marketing the DVDs. The producer for Bicycling Through History, Robert Weber, has recanted an earlier statement. "Maybe we really should look at publicity as a way to stimulate sales. It sure worked this time," he says. Weber was referring to another comment he made in September stating they would not seek publicity. (September 2002 Press Release) "This puts marketing in a whole new perspective." says Weber.

There were a few inaccuracies associated with the article, according to the spokesman for the DVD publisher. " We have not actually ridden the entire route taken by Paul Revere and we do not have five disks published yet," says Weber, "but we sure like the ideas." The production crew has been to Lexington and Concord, Massachusetts. They shot video along the Charles River near Harvard. Paul Revere probably has ridden through those areas, but the famous ride described in the poem by Henry Wadsworth Longfellow has not been ridden for the video in its entirety. An excerpt of the poem follows:

  • Listen my children and you shall hear
  • Of the midnight ride of Paul Revere,
  • On the eighteenth of April, in Seventy-five;
  • Hardly a man is now alive
  • Who remembers that famous day and year.

  • He said to his friend, "If the British march
  • By land or sea from the town to-night,
  • Hang a lantern aloft in the belfry arch
  • Of the North Church tower as a signal light,--
  • One if by land, and two if by sea;
  • And I on the opposite shore will be,
  • Ready to ride and spread the alarm
  • Through every Middlesex village and farm,
  • For the country folk to be up and to arm."

"We are just going to have to ride that route," says Weber. "We have a lot of good footage for our Revolutionary period disks, but we just missed that particular one." Producer Weber continues, "Maybe we can combine that with some other events and locations in New England. We shot there last summer and we really did not have plans to return any time soon, but we cannot ignore the ride of Paul Revere." As for having the five disks available, "We might have those out sooner than you think," says Weber, "because we have all the footage. Now it has to be edited, mixed, authored, tested and then replicated."

"The bicycling is fun, and producing DVDs is fun too, but it sure is not easy," says Robert Weber. As the producer, he would probably know.

Other Press Releases: September 2002 | October 2002 | January 2003 | February 2003 | April 2003

Bicycling Through History is fun. Report about it.

High resolution images can be found at Gallery.

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Bicycling Through History
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Washington, DC 20018
Copyright 2002